Thursday July 10, 2014
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Apple

 

Microsoft Siri iPad AdMicrosoft Siri iPad Ad

Microsoft apparently thinks that its Siri-mocking strategy is a winner because it’s come out with yet another ad that cleverly uses Apple’s voice-enabled personal assistant to bash the iPad. The ad takes the iPad to task for not having a zoomable home screen, for lacking an SD card slot and for not being able to multitask as efficiently as Windows RT. As 9to5Mac points out, that last claim is somewhat misleading because Apple has added more robust multitasking capabilities in iOS 7, although those won’t be widely available to iPad users until the fall. All the same, the new ad isn’t as misleading as Microsoft’s earlier effort that bashed the iPad for lacking access to Microsoft Office even though Microsoft itself was primarily responsible for not offering an iOS-compatible version of its popular productivity software. The full video is posted below.

[More from BGR: New iPhone 5S parts leak, again pointing to internal overhaul]

 

After hearing a lot about the "flat" new look of iOS 7 that may or may not be revealed at Apple's World Wide Developer's conference next month, there's finally been some light shed on details of what the latest iPhone design basics might look like — and, well, things start off pretty much in the dark. In general, as we've explained before, "flatter" means less of that corny 3D shadowing and shine (there's no glow to the icons in the concept design above), but it also makes for less "skeumorphism," the design term used for the nonsensicle real-world metaphors we see in software design these days. With WWDC coming up in just a couple of weeks, Mark Gurman over at 9to5Mac has seemingly legit details on what that will mean for your upcoming iPhone operating system, as imagined, apparently, by Apple design guru Jony Ive.. 

RELATED: What Apple's Flat iOS 7 Design Will Look Like — When It Gets Here

A Darker Lock Screen...

The "black, white, and flat all over" design will start with the very first screen users see. "With iOS 7, Apple will drop the shiny, transparent time bar on the top of the Lock screen in exchange for a shine-free, black interface," writes 9to5's Gurman. Could that look something like this concept design from IB Times, just without so much shine on top, and maybe still a clock somewhere? (The iWatch isn't that close, after all.) "Additionally, the square-grid for entering a pin code has been replaced with round, black buttons with white text and white borders," writes Gurman.

 

"For us, winning has never been about making the most."

Speaking at the D11 conference on Tuesday night, Apple CEO Tim Cook was evasive and opaque — as usual.

Has Apple lost its cool? he was asked. "Absolutely not," Cook said. Is Apple working on a smart TV? "I don't want to give anyone any ideas." What about a wearable computer, like a smartwatch? "I think the wrist is interesting."

 

A "flatter" iOS 7? A new A7 processor? A fingerprint chip? Here, a handy guide to all the iRumors

The iPhone 5 is a pristine feat of engineering — the best in its class, per more than a couple tech publications. Critics gushed about the handset's feather-light brushed-aluminum chassis, and its larger 4-inch screen to compete with bigger, crowd-pleasing Androids. Now, the annual rumor mill is once again beginning to churn, and speculation naturally turns to this question: What will the next iPhone look like?

If history is any indication, we already have our answer: It'll probably look a lot like the iPhone 5. Here's what we know so far:

 

Apple iPhone Flexible DisplayApple iPhone Flexible Display

Flexible displays are set to become the next big thing in the mobile industry. Big name companies such as LG and Samsung are exploring the idea of making smartphones with bendable and unbreakable screens that could debut early next year. Now, a recently published patent application dug up by AppleInsider suggests that Apple is also exploring the idea of incorporating a flexible display into future iPhone models, however it would do so in a different way than competitors.

[More from BGR: Can the Moto X compete with Apple’s iPhone 5S and Samsung’s Galaxy Note III?]

The company is looking to utilize a technology that allows for a third dimension on the z-axis in a multitouch display. Apple’s filing describes a system that incorporates pressure sensors on a flexible display to grant users more input methods by pressing down harder on the screen. The technology could be useful when using applications such as GarageBand, which could allow users to generate different sounds by pressing on a key with more or less force. The technology would also be useful on devices with a smaller screen such as Apple’s rumored iWatch.


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